Paid programs that move CAC and ROAS, not vanity clicks
Two recent paid-media programs across D2C and B2B SaaS. Revenue moves and CAC payback, not impression dashboards.
D2C apparel brand,
Meta + Google Ads full-funnel program
Dcrayons rebuilt our entire paid stack around revenue, not last-click ROAS. Blended CAC down 42 percent and online revenue up 165 percent in two quarters.
-42%
Blended CAC
+165%
Online revenue
Account architecture rebuild + creative testing cadence + post-iOS attribution model. Senior paid-media strategist on the account from week one.
Read D2C apparel brand's Case Study
B2B SaaS scaleup,
LinkedIn + Google ABM program
We were burning Rs 12L per month on LinkedIn with nothing to show for it. Dcrayons restructured the ABM and pipeline-attributed revenue tripled inside 90 days.
3x
Pipeline-attributed revenue, 90 days
-58%
Cost per qualified lead
ABM account-list rebuild + LinkedIn creative testing + Google search demand-capture layer. Mutual kill-switch at day-90.
Read B2B SaaS scaleup's Case StudyHOW DCRAYONS PAID MEDIA WORKS
How Dcrayons rebuilds your paid-media stack around revenue in 90 days
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THE PAID-MEDIA NUMBERS
Paid-media industry baseline vs Dcrayons
Where the paid-media industry sits today and where Dcrayons outperforms. Real numbers, not vanity claims.
Paid-media industry baseline
Source: Dcrayons internal paid-media benchmark, 180-account sample, Q1 2026.
Dcrayons paid-media outcomes
Source: Dcrayons paid-media engagement records, 60+ active retainers, Jan-Apr 2026.
Dcrayons paid-media footprint
From bootstrapped D2C to multi-region enterprise paid programs, Dcrayons has shipped paid-media work across Google, Meta, LinkedIn, YouTube, TikTok, and Amazon Ads since 2016.
250+ paid-media programs. 60+ active retainers. AI-first since 2024.
Three proprietary tools behind every paid-media win
Score, Sequence, Repair. The diagnostic, the 90-day playbook, and the AI-citation toolkit we run on every paid-media engagement.
Dcrayons Score (Paid axis)
Five-axis 150-factor diagnostic. The Paid axis covers account architecture, creative testing depth, attribution maturity, landing-page conversion math, and platform mix. Free on every proposal call.
Dcrayons Growth Formula (Paid sequencing)
The 90-day playbook that sequences account rebuild, creative cadence, landing-page work, and attribution-model fixes back to one revenue metric.
How Dcrayons delivers paid-media growth
Three repeatable plays that compound CAC payback and revenue scale across cycles.
Score
Free Dcrayons Score readout in one business day. Five-axis paid-media diagnostic mapped to your revenue baseline, with a single 0-100 number plus the gap list of accounts that are NOT yet tracking attribution correctly.
Plan
Written 90-day paid-media plan tied to one revenue metric you pick. Sequences account rebuild + creative testing + attribution fixes + landing-page work based on your starting Score. Mutual kill-switch in every SoW.
Compound
Weekly cadence with senior paid-media strategist + monthly CFO-readable readout. Paid compounds across cycles: account architecture in cycle one feeds creative testing depth in cycle two, which feeds CAC payback in cycle three.
Get my Dcrayons Paid-Media Score in one business day
Free five-axis paid-media diagnostic and the 90-day plan to close the gap. No slide decks, no sales theatre.
-42%
Blended CAC
Six paid-media programs covering search, social, professional, video, and platform-specific work.
PPC Management
End-to-end PPC management across Google, Meta, LinkedIn, YouTube. The umbrella program most paid-media clients start with.
Google Ads Management
Search, Performance Max, Shopping, Display, and YouTube on Google. Account architecture rebuilt around revenue, not last-click ROAS.
Social Media Advertising
Paid social across Meta, LinkedIn, TikTok, Pinterest. Creative testing cadence + post-iOS attribution modelling.
Facebook & Instagram Ads
Meta-platform-specific work: catalog ads, Advantage+, retargeting funnels, UGC creative pipelines.
LinkedIn Advertising
ABM + lead-gen on LinkedIn. Account-list architecture, single-image / video / document ads, Sales Navigator integration.
YouTube Advertising
YouTube performance + brand layers. Skippable in-stream, bumper, Shorts, and CTV. Sequenced creative across the funnel.
What paid-media buyers say about working with Dcrayons
Senior strategist on every account. Weekly cadence. No offshore handoffs.
Why choose Dcrayons for paid media
AI-first paid media since 2024
Pivoted in 2024 when Performance Max + Advantage+ started absorbing manual structure. Creative + audience strategy is the new lever.
Senior paid-media strategist on every account
No junior account managers learning on your budget. The strategist who scopes your account stays on it.
Five-axis Score in one business day
Written paid-media diagnostic + fixed estimate inside 24 hours. Most agencies take a week of discovery first.
Attribution your CFO can read
Weekly cadence + monthly Score readout tied to one revenue metric. No last-click vanity dashboards.
Frequently asked questions
Real questions paid-media buyers ask Dcrayons before signing on. Pricing, attribution, contract terms, and the post-iOS reality.
Most clients see CAC movement in 30 to 60 days for account architecture + creative testing work. Attribution-model corrections show up faster (often 2 to 3 weeks) because they reveal hidden revenue the previous tracking missed. Full revenue-attributed payback typically lands by month 3.
Traditional agencies optimise for last-click ROAS and platform-reported numbers. Dcrayons rebuilds account architecture around blended revenue + post-iOS attribution. Same KPIs at the bottom; very different tracking + creative cadence at the top.
Single-platform retainers typically run Rs 2.5L to Rs 5L per month (USD 3,000 to 6,000). Multi-platform or multi-region programs scale above Rs 7L. Pricing is independent of ad spend -- we don't charge a percentage of media because it creates the wrong incentives.
No. Month-to-month after the first 90-day commitment. Mutual kill-switch in every SoW.
No. Flat retainer pricing. The percentage-of-spend model creates the wrong incentive (recommend higher spend even when CAC is hurting); we charge for the work, not the budget.
Get my Dcrayons Paid-Media Score in one business day
Free five-axis paid-media diagnostic and the 90-day plan.