Dcrayons Growth Formula
The 90-day sequencing playbook that maps marketing spend across SEO, AI search, paid, and lifecycle channels back to one revenue metric. Built in 2024 with the AI-first pivot.
Dcrayons Growth Formula is the 90-day sequencing playbook that maps marketing spend across SEO, AI search, paid media, and lifecycle channels back to one revenue metric the buyer picks (most often online revenue, MQL volume, or CAC payback). The Formula sits between the diagnostic layer (Dcrayons Score) and the execution layer (DcrayonsAI toolkit), and it is the artefact every Dcrayons retainer ships in week one.
The Formula was built in 2024 when Google AI Overviews started absorbing top-funnel research traffic into zero-click AI answers. The old performance playbook (clicks at the top, attribution at the bottom) no longer described where the money was. The Growth Formula rewrites the funnel as share-of-answer at the top, performance-media efficiency in the middle, and lifecycle email + paid retention at the bottom -- all three tied back to one revenue metric so a CFO can read the report without translation.
Every 90-day Formula has the same shape but is sequenced differently per client based on the starting Dcrayons Score. A brand that scores 30/100 gets entity-graph repair and citation engineering in weeks 1-4; a brand that scores 65/100 gets paid-media efficiency and lifecycle conversion in weeks 1-4 instead. The Formula is reviewed weekly with the client and re-baselined at day-90, when the next 90-day cycle begins.
The mutual kill-switch in every SoW means the buyer can exit at the day-90 review without penalty. Most clients renew into year two because the Formula compounds -- the entity-graph work done in cycle one feeds the AI-search citation count in cycle two, which feeds the share-of-answer metric in cycle three.
Duration
90 days per cycle
Channels covered
SEO + AI + paid + lifecycle
Revenue metric
Buyer picks one
Cadence
Weekly review
Kill-switch
Day-90 mutual
Built
2024 (AI-first pivot)
How it works
- 1
Score and pick the metric
Start with a Dcrayons Score readout. The buyer picks one revenue metric the Formula will be tied to (online revenue, MQL volume, CAC payback, or category-specific).
- 2
Sequence the 90 days
The Formula sequences SEO, AI-search, paid, and lifecycle work across weeks 1-12 based on the starting Score. Low-score brands prioritise entity-graph + citation; high-score brands prioritise efficiency + conversion.
- 3
Ship weekly, review at day-90
Senior strategist runs a weekly cadence with the buyer. The day-90 review re-baselines the Score, surfaces the revenue-metric movement, and shapes the next 90-day cycle. Mutual kill-switch available at day-90 without penalty.
Frequently asked questions
How is the Dcrayons Growth Formula different from a standard 90-day marketing plan?
Standard 90-day plans optimise for clicks, impressions, and last-click ROAS. The Growth Formula optimises for share-of-answer at the top, performance at the middle, and lifecycle at the bottom -- all tied to one revenue metric the buyer picks. Built specifically for the post-AI-Overviews search ecosystem.
Is the Growth Formula channel-specific?
No -- it is multi-channel by design. The Formula sequences SEO + AI search + paid media + lifecycle email work across the 90 days. Channel allocation depends on the starting Dcrayons Score, not a fixed split.
Can the Growth Formula work without the Dcrayons Score?
Technically yes, but the sequencing logic depends on the Score's five-axis readout. Without the Score we'd be guessing which axis to attack first. Every Formula starts with a Score readout (which is free).
What happens at the day-90 review?
We re-score the brand, surface the movement on the one revenue metric, and shape the next 90-day cycle. The buyer can exit without penalty via the mutual kill-switch, or renew into the next cycle. Most clients renew because the Formula compounds across cycles.