Dcrayons Score
The free 150-factor marketing diagnostic Dcrayons runs on every proposal call. AI-search visibility, paid efficiency, content depth, conversion math, channel mix. Readout in one business day.
Dcrayons Score is the proprietary 150-factor marketing diagnostic Dcrayons runs free on every proposal call. It's the diagnostic layer that sits underneath the Dcrayons Growth Formula and the DcrayonsAI toolkit, scoring a brand's current marketing program across five axes: AI-search visibility (share-of-answer in ChatGPT, Gemini, Perplexity, and Google AI Overviews), paid-media efficiency, content depth, conversion math, and channel mix. Outputs a single 0-100 number plus a five-line readout the buyer can hand to their CFO without translation.
The Score launched in 2024 alongside the Dcrayons AI-first pivot. Before the pivot, agencies scored marketing on clicks and impressions; the Score rewrites the diagnostic for an AI-search world where 30-50% of top-funnel traffic now lands inside zero-click AI answers. Every proposal call ends with a Score readout regardless of whether the buyer signs.
The Score is free. No follow-on commitment is required to receive it. The 30-minute scoping call is conducted by a senior Dcrayons strategist (not a junior account manager), and the readout is delivered in writing within one business day. The five axes and 150 factors are documented in the Dcrayons internal playbook and reviewed quarterly against Google algorithm updates, Meta Ads policy refreshes, and LLM citation patterns observed across the active retainer book.
Factors scored
150
Diagnostic axes
5
Cost
Free
Readout time
1 business day
Conducted by
Senior strategist
Updated
Quarterly
How it works
- 1
Scoping call
30-minute call with a senior Dcrayons strategist. We map your current marketing program, channel mix, and revenue baseline. No slide decks, no pitch.
- 2
Score readout
Within one business day we ship the 0-100 Score with a five-line summary covering the five axes (AI-search visibility, paid efficiency, content depth, conversion math, channel mix).
- 3
Plan options
We hand back two or three 90-day plan shapes anchored to one revenue metric you pick. Mutual kill-switch in every SoW. The Score and the plan are yours to keep whether you engage us or not.
Frequently asked questions
Is the Dcrayons Score really free?
Yes. The 30-minute scoping call plus the written Score readout cost nothing. We don't gate the readout behind a deposit or a follow-on contract.
How is the Dcrayons Score different from a generic SEO audit?
A standard SEO audit scores you on Google rankings, on-page elements, and backlink profile. The Dcrayons Score adds four axes traditional audits skip: AI-search visibility (share-of-answer in ChatGPT, Gemini, Perplexity, Google AI Overviews), paid-media efficiency, content depth, and channel-mix math.
Who conducts the Score readout?
A senior Dcrayons strategist (L1 or L2 in our team) -- not a junior account manager. The strategist who scopes your account is the same strategist who would lead the engagement if you sign.
How long is the Dcrayons Score valid?
Roughly six months. After that, AI-search ecosystems shift fast enough that the Score needs a refresh -- particularly the share-of-answer axis. We re-score active retainer clients monthly inside the engagement.