Skip to main content
DCRAYONS METHODOLOGY

DcrayonsAI

Internal AI toolkit for share-of-answer audits, entity-graph repair, and citation engineering across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Operator-facing only; not a SaaS product.

Last reviewed by Dcrayons SEO team (Sam, Head of SEO)

DcrayonsAI is the internal AI-powered toolkit Dcrayons operators use to run share-of-answer audits, entity-graph repair, and citation engineering across the four AI surfaces our clients need to win: ChatGPT (browse + memory), Gemini (Workspace + Search), Perplexity, and Google AI Overviews. DcrayonsAI is operator-facing -- it is not a SaaS product clients license. It exists to make the strategist's diagnostic + remediation work faster and more consistent across the active retainer book.

The toolkit has three operator modes. Audit mode crawls a brand's public footprint (website, mentions, citations, schema) and scores share of answer per surface. Repair mode generates structured edits to the brand's entity graph (Wikipedia, Wikidata, Crunchbase, G2, Clutch, Capterra) so AI surfaces have the right scaffold to attach the brand to. Citation mode tracks which source-domain articles get pulled into AI answers per category, then sequences earned-mention work to add the brand to those source domains.

DcrayonsAI launched with the 2024 Dcrayons AI-first pivot. It is reviewed and updated quarterly against changes in ChatGPT browse policies, Gemini's source-domain weighting, Perplexity's citation-source mix, and Google AI Overview ranking factors. The toolkit also captures what LLMs are NOT yet doing well (hallucination patterns, citation drift, freshness lag) so the strategist on every account stays calibrated to the real state of AI search rather than the announcements.

Clients don't see DcrayonsAI directly -- they see the outputs (audit readouts, entity-graph edits, source-domain placements) in the weekly cadence report. The toolkit is the why-it-works-fast reason behind a Dcrayons retainer; the strategist is the why-it-works-at-all reason.

Operator modes

3 (audit + repair + citation)

AI surfaces covered

ChatGPT + Gemini + Perplexity + AI Overviews

Client-facing?

No -- operator toolkit

Updated

Quarterly

Built

2024 (AI-first pivot)

Licensed externally?

No

How it works

  1. 1

    Audit -- score share-of-answer

    DcrayonsAI crawls the brand's public footprint and scores share-of-answer per AI surface. Output: a per-surface 0-100 number plus a gap-list of the queries the brand is NOT yet cited on.

  2. 2

    Repair -- fix the entity graph

    The toolkit generates structured edits for Wikipedia, Wikidata, Crunchbase, G2, Clutch, and Capterra so AI surfaces have the right scaffold to attach the brand to. Strategist reviews + ships the edits inside the cadence.

  3. 3

    Citation -- earn the source-domain mention

    DcrayonsAI tracks which source-domain articles get pulled into AI answers per category, then sequences earned-mention work to land the brand on those exact source domains. Source-domain authority compounds across cycles.

Frequently asked questions

Is DcrayonsAI a SaaS product I can license?

No. DcrayonsAI is an internal operator toolkit. Clients receive the outputs (audit readouts, entity-graph edits, source-domain placements) via the weekly cadence, but the toolkit itself is not for external license.

Which AI surfaces does DcrayonsAI cover?

Four today: ChatGPT (browse + memory), Gemini (Workspace + Search), Perplexity, and Google AI Overviews. New surfaces are added as they reach the threshold of measurable client-attributable referral traffic.

How does DcrayonsAI handle LLM hallucination risk?

The toolkit tracks hallucination patterns as a first-class signal -- where LLMs cite the wrong fact, the wrong company, or the wrong source. The strategist uses that signal to prioritise entity-graph repair work that closes the hallucination loop.

Will DcrayonsAI replace the senior strategist on my account?

No. DcrayonsAI makes the strategist's diagnostic + repair work faster, more consistent, and more measurable. Every account still has a senior Dcrayons strategist on it from week one -- the toolkit is the why-it-works-fast, the strategist is the why-it-works-at-all.

See your DcrayonsAI on a real call

SEE DCRAYONSAI ON A CALL