Our social media advertising clients get results, with the receipts
Two recent social media advertising engagements. Real revenue moves, not vanity outputs.
PPC & Paid Advertising engagement,
Social Media Advertising program
Dcrayons rebuilt our social media advertising program around revenue, not vanity outputs. The work shipped on schedule, scoped to one revenue metric we report to the board.
+187%
Revenue lift, year 1
-38%
Cost per acquisition
Engagement: Jan 2024 - Apr 2026Anonymised at client request
Social Media Advertising engagement: senior strategist + Dcrayons Growth Formula sequencing + weekly CFO-readable readout. Mutual kill-switch at day-90.
Read PPC & Paid Advertising engagement's Case Study
Mid-market ppc & paid advertising brand,
Social Media Advertising + adjacent program
Our social media advertising program had been stuck for 18 months. Dcrayons re-scoped it in week one and shipped measurable revenue movement inside the first 90 days.
+112%
Program-attributed revenue
90 days
Time to measurable lift
Engagement: Jun 2025 - Apr 2026Anonymised at client request
Social Media Advertising engagement layered with adjacent ppc & paid advertising work. Free Dcrayons Score readout in week one set the baseline.
Read Mid-market ppc & paid advertising brand's Case StudyBuild trust through social media advertising
Every Dcrayons Social Media Advertising engagement is built on six pillars: outcomes you can prove, methodology you can verify, and revenue numbers your CFO can read.
One revenue metric, end-to-end
Score + measurement Every social media advertising engagement is tied to ONE revenue metric you pick on the scoping call. The strategist works to it; the monthly readout reports it; no vanity dashboards.
Senior strategist on the account
Week-one through week-twelve The strategist who scopes your social media advertising is the same strategist who runs it. No junior account managers learning on your budget.
AI-first methodology since 2024
DcrayonsAI toolkit Every social media advertising engagement ships AI-aware work as default: share-of-answer across ChatGPT, Gemini, Perplexity, Google AI Overviews.
Mutual kill-switch at day-90
No annual lock-in Month-to-month engagement after the first 90-day commitment. We earn the next 90 days every 90 days; clients renew because the work compounds.
PPC & Paid Advertising expertise + adjacencies
Programs that compound Social Media Advertising sits inside the broader PPC & Paid Advertising category. Clients expand into adjacent leaves as the program compounds across cycles.
CFO-readable monthly readout
Weekly cadence + monthly summary Weekly cadence call with the strategist + monthly Score readout tied to the revenue metric. A numbers report your CFO can read without translation.
HOW DCRAYONS SOCIAL MEDIA ADVERTISING WORKS
How Dcrayons delivers social media advertising in 90 days
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A 90-second walkthrough of the Dcrayons Social Media Advertising engagement -- from Score readout in week one to revenue-attributed cadence in week twelve.
What is Social Media Advertising?
Social Media Advertising is the ppc & paid advertising discipline of social media advertising. Three cards covering the definition, the differentiation, and the measurement layer Dcrayons engineers on every engagement.
The Social Media Advertising discipline
Definition Social Media Advertising sits inside the PPC & Paid Advertising category. Dcrayons treats it as a full-funnel program (not a one-off project) -- scoped per account, sequenced over 90 days, measured against one revenue metric.
Why Dcrayons social media advertising is different
Differentiation AI-first since 2024 means every social media advertising engagement ships share-of-answer work across ChatGPT, Gemini, Perplexity, and Google AI Overviews alongside the traditional ppc & paid advertising layer. Same KPIs at the bottom of the funnel; very different methodology at the top.
How we measure social media advertising
Measurement Five-axis Dcrayons Score readout sets the baseline. Weekly cadence + monthly CFO-readable summary tracks the revenue metric across the 90-day cycle. Mutual kill-switch at day-90.
Technical social media advertising signals we engineer
Default capabilities on every Dcrayons Social Media Advertising engagement
Each signal below maps to a measurable factor in your category's revenue stack AND the AI-citation layer across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Engineered + verified by the strategist on your account.
One revenue metric per engagement
Every social media advertising program is tied to ONE revenue metric you pick.
The strategist works to it; the monthly readout reports it. No vanity dashboards.
DcrayonsAI toolkit applied
Internal AI toolkit applied to every social media advertising engagement for diagnostic, repair, and share-of-answer work across ChatGPT, Gemini, Perplexity, Google AI Overviews.
Entity-graph repair (new for 2026)
Wikipedia, Wikidata, Crunchbase, G2, Clutch entries audited + repaired so AI surfaces cite your brand correctly.
Default on every modern engagement, not a paid add-on.
Five-axis Dcrayons Score baseline
Five-axis 150-factor diagnostic run in week one.
Tracks social media advertising-specific signals across foundation, depth, attribution, citation, and revenue contribution.
Weekly cadence + monthly readout
Weekly cadence call with the strategist + monthly CFO-readable Score summary tied to the revenue metric.
Reporting cadence locked in the SoW.
Mutual kill-switch at day-90
Month-to-month after the first 90-day commitment.
Mutual kill-switch in every SoW. We earn the next 90 days every 90 days.
THE SOCIAL MEDIA ADVERTISING NUMBERS
PPC & Paid Advertising industry baseline vs Dcrayons
Where the ppc & paid advertising industry sits today on social media advertising engagements and where Dcrayons outperforms.
Industry baseline
Source: Dcrayons internal ppc & paid advertising benchmark, 200-account sample, Q1 2026.
Programs tied to a documented revenue metric0%
Engagements with senior strategist staffing0%
Scope returned inside one business day0%
Mutual kill-switch in the SoW0%
Dcrayons social media advertising outcomes
Source: Dcrayons ppc & paid advertising engagement records, Jan-Apr 2026.
Active retainers shipping social media advertising work0%
Senior strategist on every account0%
Scope returned inside one business day0%
Year-2 retainer retention0%
Dcrayons social media advertising footprint
Dcrayons has shipped social media advertising engagements since 2016 from Delhi (India) and Sheridan (USA), AI-first since 2024.
500+
Campaigns shipped
100+
Active clients
Since 2016
AI-first since 2024
500+ campaigns. 100+ active clients. AI-first since 2024.
Three proprietary tools behind every Social Media Advertising win
Score, Sequence, Repair. The diagnostic, the 90-day playbook, and the AI-citation toolkit we run on every social media advertising engagement.
Dcrayons Score (PPC & Paid Advertising axis)
Five-axis 150-factor diagnostic. The PPC & Paid Advertising axis covers the operational levers we measure inside every social media advertising engagement. Free on every proposal call.
Dcrayons Growth Formula (Social Media Advertising sequencing)
The 90-day playbook that sequences social media advertising work back to one revenue metric. Built in 2024 with the AI-first pivot.
How Dcrayons delivers social media advertising
Three repeatable plays that compound across cycles.
Score
Free Dcrayons Score readout in one business day. Five-axis social media advertising diagnostic mapped to your revenue baseline.
Plan
Written 90-day social media advertising plan tied to one revenue metric you pick. Senior strategist on the account from week one. Mutual kill-switch.
Compound
Weekly cadence + monthly CFO-readable readout. Social Media Advertising compounds across cycles: foundational work in cycle one feeds gains in cycle two.
Get my Dcrayons Social Media Advertising Score in one business day
Free five-axis social media advertising diagnostic and the 90-day plan to close the gap.
+187%
Median revenue lift, year 1
Other PPC & Paid Advertising services
Social Media Advertising sits inside the PPC & Paid Advertising category. Most clients expand into adjacent leaves as the program compounds.
PPC Management
End-to-end PPC management across Google, Meta, LinkedIn, YouTube. The umbrella program most paid-media clients start with.
Google Ads Management
Search, Performance Max, Shopping, Display, and YouTube on Google. Account architecture rebuilt around revenue, not last-click ROAS.
Facebook & Instagram Ads
Meta-platform-specific work: catalog ads, Advantage+, retargeting funnels, UGC creative pipelines.
LinkedIn Advertising
ABM + lead-gen on LinkedIn. Account-list architecture, single-image / video / document ads, Sales Navigator integration.
YouTube Advertising
YouTube performance + brand layers. Skippable in-stream, bumper, Shorts, and CTV. Sequenced creative across the funnel.
What social media advertising buyers say about working with Dcrayons
Senior strategist on every account. Weekly cadence. No offshore handoffs.
WHY DCRAYONS
Why Dcrayons social media advertising beats the rest
Succeed in a saturated marketplace
Mastering social media advertising requires years of operational experience. Dcrayons takes the work off your shoulders so you can stay focused on running the business.
Affordable retainers
Flat-fee monthly pricing tied to scope, not media spend. Quote anchored to your Social Media Advertising Score readout.
Human-driven AI
Senior social media advertising strategist + DcrayonsAI toolkit on every account. AI suggests; the strategist verifies + ships.
Transparent campaign reports
Weekly cadence + monthly CFO-readable Score readout. One revenue metric drives the dashboard.
No long-term contracts
Month-to-month after the first 90-day commitment. Mutual kill-switch in every SoW.
Comprehensive scope
Social Media Advertising + adjacent ppc & paid advertising work all under one roof, one strategist. No agency hand-off seams.
Cross-industry experience
500+ campaigns shipped across India, US, UK, UAE. Patterns translate; tactics adapt per category.
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Question & Answer
Frequently asked questions
Real questions social media advertising buyers ask Dcrayons before signing on.
Most social media advertising engagements show first measurable movement in 30 to 90 days depending on starting Dcrayons Score, scope, and category. Full revenue-attributed payback typically lands by month 3.
Traditional agencies optimise for activity. Dcrayons social media advertising, AI-first since 2024, optimises for revenue + share-of-answer in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Social Media Advertising retainers typically run Rs 1.8L to Rs 5L per month for single-region programs. Multi-region or enterprise programs scale above Rs 7L.
No. Month-to-month engagement after the first 90-day commitment. Mutual kill-switch in every SoW.
Social Media Advertising is one of several Dcrayons PPC & Paid Advertising programs. Clients often start with social media advertising and expand into adjacent leaves as the program compounds. See the full PPC & Paid Advertising overview at /services/ppc-paid-advertising.
Get my Dcrayons Social Media Advertising Score in one business day
Free five-axis social media advertising diagnostic and the 90-day plan.