Build trust within your community
Every Dcrayons Local SEO engagement is built on six pillars: ranking signals you can prove, citations you can verify, reviews you can scale, content that earns authority, links that compound, and per-location numbers your CFO can read.
Rank in the Map Pack across every location
GBP + on-page + schema Per-location Google Business Profile cleanup, location-page rebuild with LocalBusiness schema, mobile + Core Web Vitals pass-at-launch. Map Pack visibility tracked weekly across every service area you operate in.
Win citations + AI-surface accuracy
NAP + entity graph + AI citation NAP consistency audited across 50+ second-tier directories. Entity graph repaired across Wikipedia, Wikidata, Crunchbase, G2, Clutch so ChatGPT, Gemini, Perplexity, and Google AI Overviews cite your locations correctly.
Convert local intent to revenue
Reviews + CRO + measurement Automated review-acquisition engine across all locations. Conversion-focused city + service-area pages. Monthly Dcrayons Score readout tied to ONE local revenue metric you pick (booked appointments, calls, foot traffic).
Earn authority through hyperlocal content
City pages + neighbourhood guides Service-area-specific landing pages, neighbourhood-level guides, locally relevant blog cadence. Content engineered for both Google relevance signals AND AI-citation context across every location you target.
Build community link signals
Local partnerships + chamber + press Earned mentions from chamber of commerce, local business associations, community partners, regional press. White-hat outreach; every link justified against a 'near me' query you want to win in that geography.
Measure per-location performance
Dashboards + Map Pack tracking Per-location dashboards covering Map Pack appearance rate, GBP Insights, NAP health, review velocity + sentiment, AI-citation accuracy, and revenue-attributed conversions. Weekly cadence with the strategist on your account.
Local SEO results, with the receipts
Two recent Local SEO engagements. Real local-revenue moves, real Map Pack lifts, real call volume. No vanity metrics.
Multi-location plumbing services brand,
Local SEO + Google Business Profile program
Dcrayons rebuilt our Local SEO across all 22 service-area locations. Goal completions are up over 30x in a year and our Map Pack ranking holds across the entire metro.
+3,000%
Goal completions, YoY
+81%
Website traffic, YoY
Engagement: Jan 2024 - Apr 2026Anonymised at client request
22-location plumbing brand: Google Business Profile cleanup + location-page rebuild + review velocity engine + AI-citation scaffold. Senior Local SEO strategist on the account from week one.
Read Multi-location plumbing services brand's Case Study
Specialty automotive repair group,
Local SEO + organic revenue program
Year-over-year conversion rate up 30 percent, organic SEO traffic up 32 percent. The Map Pack changes paid for the retainer in the first quarter.
+30%
Conversion rate, YoY
+32%
Organic SEO traffic, YoY
Engagement: May 2024 - Apr 2026Anonymised at client request
12-location automotive specialist: NAP citation cleanup + multi-location landing page architecture + GBP photo + Q&A optimisation. Mutual kill-switch at day-90.
Read Specialty automotive repair group's Case StudyHOW DCRAYONS LOCAL SEO WORKS
How Dcrayons rebuilds your Local SEO + AI-citation footprint in 90 days
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A 90-second walkthrough: Google Business Profile audit and cleanup in week one, NAP citation rebuild through weeks two to six, review-velocity engine + AI-surface citation work through weeks seven to twelve.
What is Local SEO?
Local SEO is the discipline of ranking small and medium businesses, brick-and-mortar stores, service-area businesses, and multi-location brands inside the geo-specific search surfaces that drive in-person and near-me revenue.
Local SEO targets near-me intent
Geo-specific query layer Unlike traditional SEO (national / global query intent), Local SEO targets 'near me' and city-specific searches. Google ranks results by proximity, relevance, and prominence -- and pushes the Map Pack above organic for these queries.
AI surfaces increasingly answer first
Pre-Map-Pack citation layer ChatGPT, Gemini, Perplexity, and Google AI Overviews answer 'who is the best plumber near me' before the user ever sees the Map Pack. AI-citation accuracy across these surfaces is the 2026 Local SEO layer most agencies still skip.
Ten ranking factors compound
Score axis we measure GBP completeness + NAP consistency + domain authority + citation quality + CTR + keyword coverage + UX signals + review velocity + local link signals + AI-citation accuracy. Each tracked in your monthly Dcrayons Score readout.
Technical Local SEO signals we engineer
Default capabilities on every Dcrayons Local SEO engagement
Each signal below maps to a measurable ranking factor in Google's local algorithm AND a citation factor across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Engineered + verified by the strategist on your account.
Google Business Profile schema + completeness
Per-location GBP profile audited against 38 completeness checkpoints (services, attributes, hours, products, FAQs, photos, Q&A, posts).
Mapped to schema.org/LocalBusiness with full address + geo coordinates.
NAP (Name, Address, Phone) consistency
NAP audited across 50+ second-tier directories plus niche citations per industry.
Exact-match enforcement; misspellings, abbreviations, historical-name drift cleaned in cycle one.
Core Web Vitals + mobile-first
Location pages must pass LCP < 2.5s, INP < 200ms, CLS < 0.1 at launch.
Mobile-first rendering verified across iOS Safari + Android Chrome. Pass-at-launch is a contract gate.
Local business schema + breadcrumbs
Every location page ships LocalBusiness + Breadcrumb + Service + AggregateRating JSON-LD.
AI surfaces need schema to attach your brand to the location entity correctly.
Internal linking architecture for locations
Hub-and-spoke architecture: category hub -> location hubs -> individual service-area pages.
Anchor text honest, not keyword-stuffed. Internal link velocity sequenced across the 90-day cycle.
Entity-graph repair across third-party sources
Wikipedia, Wikidata, Crunchbase, G2, Clutch, Capterra entries audited + repaired per location.
AI surfaces cross-reference these to verify your brand's existence + categorisation. New for 2026.
THE LOCAL SEO NUMBERS
Local SEO industry baseline vs Dcrayons
Where the Local SEO industry sits today and where Dcrayons outperforms.
Local SEO industry baseline
Source: BrightLocal Local Consumer Review Survey 2025 + Junto local-search research 2024 + Dcrayons internal Local SEO benchmark, 180-multi-location-brand sample, Q1 2026.
US consumers searching for local businesses online0%
Local mobile searches resulting in a store visit or call within 24 hours0%
Marketers reporting local search has the largest digital impact0%
Brands cited correctly in ChatGPT / Gemini for 'near me' queries0%
Dcrayons Local SEO outcomes
Source: Dcrayons Local SEO engagement records, 75+ active retainers, Jan-Apr 2026.
Active Local SEO retainers shipping AI-citation work0%
Senior Local SEO strategist on every account0%
GBP audit + scope returned inside one business day0%
Year-2 Local SEO retainer retention0%
Dcrayons Local SEO footprint
From single-location service businesses to 200+ location franchise networks, Dcrayons has shipped Local SEO + AI-citation work since 2016 across India, US, UK, UAE.
75+
Active Local SEO retainers
220+
Locations managed
Since 2016
AI-first since 2024
75+ active Local SEO retainers. 220+ locations managed. AI-first since 2024.
Three proprietary tools behind every Local SEO win
Score, Sequence, Repair. The diagnostic, the 90-day playbook, and the AI-citation toolkit we run on every multi-location Local SEO engagement.
Dcrayons Score (Local axis)
Five-axis 150-factor diagnostic. The Local axis covers GBP completeness, NAP consistency, citation depth, review velocity, location-page schema, and 'near me' AI-citation accuracy. Free on every proposal call; tracked monthly across the retainer.
Dcrayons Growth Formula (Local sequencing)
The 90-day playbook that sequences GBP cleanup in weeks 1-2, NAP + citation work in weeks 3-6, review-velocity + AI-citation engineering in weeks 7-12. Tied to one local revenue metric you pick (booked appointments, store visits, qualified inbound calls).
How Dcrayons delivers Local SEO growth
Three repeatable plays that compound rankings, citations, and review velocity across cycles.
Score
Free Dcrayons Local SEO Score readout in one business day. Five-axis diagnostic covering GBP completeness, NAP consistency, citation depth, review velocity, and AI-surface citation accuracy. Single 0-100 number plus the gap list of 'near me' queries you are NOT ranked or cited on. No follow-on commitment.
Plan
Written 90-day Local SEO plan tied to one local revenue metric you pick (booked appointments, store visits, qualified calls, foot traffic). Sequences GBP cleanup + NAP work + citation build-out + review velocity + AI-citation engineering based on starting Score. Mutual kill-switch in every SoW.
Compound
Weekly cadence with senior Local SEO strategist + monthly CFO-readable readout. Local SEO compounds across cycles: GBP + NAP work in cycle one feeds Map Pack rankings in cycle two, which feeds AI-citation correctness in cycle three.
Get my Dcrayons Local SEO Score in one business day
Free five-axis Local SEO + AI-citation diagnostic and the 90-day plan to close the gap. No slide decks, no sales theatre.
+3,000%
Goal completions, multi-location client (YoY)
Dcrayons' Local SEO services -- end to end
Twelve programs covering every layer of a Local SEO engagement, from foundational audits to advanced AI-citation work.
Local SEO Audit
Thorough five-axis audit: GBP review, NAP visibility, citation analysis, location-page audit, competitor benchmarking, organic + penalty review. Delivered in 14 days.
Keyword Research + Strategy
Extensive 'near me' + geo-specific keyword analysis. Local SEO content map covering service-area + neighbourhood + city + region intent tiers.
Google Business Profile SEO
End-to-end GBP management across all locations: profile completeness, photo + Q&A optimisation, post cadence, Bing Places + Apple Maps + Yahoo Local parity.
Multi-Location SEO
Brand consistency across all service-area locations: GBP per location, location-page architecture, schema, internal linking, governance for brand standards.
Franchise SEO
Franchise-specific governance: GBP listing controls, citation consistency across franchisees, brand-standards enforcement, location-launch + closure playbooks.
Local Citation Management
NAP consistency across 50+ second-tier directories + niche directories per industry. Citation audit, cleanup, build-out, ongoing monitoring.
Online Reputation Management
Automated review-acquisition + monitoring engine. Best-fit software recommendation, response templates, escalation paths for negative reviews.
On-Page Optimisation
Location-page architecture, local business schema, internal linking, mobile + Core Web Vitals, AI-citation scaffold. Foundation that GBP + citations sit on.
Local Link Building
Hyperlocal landing pages + email outreach for chamber, association, community partner mentions. Every link justified against a query you want to win.
Local Content Writing
Location-specific content: city pages, neighbourhood guides, service-area FAQs, hyperlocal blog cadence. SEO-optimised + AI-citation-ready.
Conversion Rate Optimisation
City + service page CRO, mobile-first experience, click-to-call optimisation, form-conversion testing. Turn local visibility into booked revenue.
AI-Citation Engineering
Entity-graph repair (Wikipedia, Wikidata, Crunchbase, G2, Clutch) so AI surfaces (ChatGPT, Gemini, Perplexity, AI Overviews) cite your brand correctly per location. New for 2026.
What Local SEO buyers say about working with Dcrayons
Senior Local SEO strategist on every account. Weekly cadence. No offshore handoffs.
WHY DCRAYONS
Why Dcrayons Local SEO services beat the rest
Succeed in a saturated local-search marketplace
Mastering Local SEO requires years of operational experience across GBP, NAP, citations, reviews, and the new AI-citation layer. Dcrayons takes the work off your shoulders so you can stay focused on running your locations.
Affordable Local SEO retainers
Flat-fee monthly pricing tied to scope, not number of locations or media spend. Quote anchored to your Dcrayons Score readout.
Human-driven AI
Senior Local SEO strategist + DcrayonsAI toolkit on every account. AI suggests ranking signals; the strategist verifies + ships.
Transparent campaign reports
Weekly cadence + monthly CFO-readable Score readout per location. One local revenue metric (booked appointments, calls, foot traffic) drives the dashboard.
No long-term contracts
Month-to-month after the first 90-day commitment. Mutual kill-switch in every SoW. We earn the next 90 days every 90 days.
Comprehensive Local SEO scope
GBP + NAP + citations + reviews + content + on-page + AI-citation engineering all under one roof, one strategist. No agency hand-off seams.
Cross-industry Local SEO experience
220+ client locations shipped across home services, healthcare, retail, automotive, B2B. Patterns translate across categories; tactics adapt to each.
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Question & Answer
Frequently asked questions about Local SEO
Real questions Local SEO buyers ask Dcrayons before signing on. Pricing, timelines, multi-location strategy, and the AI-citation reality.
Traditional SEO optimises for national or global search intent. Local SEO targets 'near me' and geo-specific queries, which behave very differently: results are filtered by location, the Map Pack (Local 3-Pack) sits above organic, Google Business Profile becomes the primary surface, and review velocity becomes a direct ranking signal. For 2026 we also engineer AI-citation across ChatGPT, Gemini, Perplexity, and Google AI Overviews per location -- traditional SEO does not need this layer.
Map Pack ranking movement typically appears in 6 to 10 weeks after GBP + NAP cleanup ships. Citation-driven authority lifts compound over 3 to 6 months. AI-citation correctness in ChatGPT and Gemini answers usually lands 8 to 14 weeks after entity-graph repair ships. Local-revenue movement (booked appointments, calls, store visits) typically lands by month 3.
Yes -- and that is where Local SEO compounds hardest. Dcrayons manages 220+ client locations across multi-location brands and franchise networks. The work scales: a 22-location program is roughly 1.6x the effort of a 1-location program because GBP + NAP governance + brand-standards enforcement amortise across locations.
Yes if you have defined service areas (plumber, electrician, mobile services, regional B2B). Google ranks service-area businesses separately from storefronts; the playbook is similar (GBP, NAP, citations, reviews, location pages) but the GBP profile is set to a service-area type. We have shipped service-area programs across plumbing, HVAC, mobile-detail, B2B field services, and home-services.
Twelve items: GBP audit + cleanup; NAP citation audit + repair; location-page architecture; local-business schema; review-acquisition engine; competitor + SERP analysis; 'near me' keyword research; on-page CRO; mobile + Core Web Vitals pass; local-link outreach; hyperlocal content cadence; AI-citation engineering (new for 2026). See the Services Grid above for how Dcrayons sequences each.
Yes. Every Local SEO retainer ships with a Dcrayons Local SEO playbook customised to your verticals, locations, and competitive set. Includes GBP runbooks per location, citation source list, review-acquisition templates, and the AI-citation entity-graph map. Yours to keep.
Five questions: (1) Who is the senior Local SEO strategist on my account, and is that the same person who scopes the work? (2) What is your GBP audit + cleanup playbook? (3) How do you measure AI-citation accuracy across ChatGPT, Gemini, Perplexity? (4) What is your review-velocity engine and how do you handle negative reviews? (5) What does your reporting cadence look like and what revenue metric is the program tied to?
Yes. Every Local SEO retainer includes weekly cadence reports + a monthly CFO-readable summary tied to one local revenue metric you pick. The reports surface GBP Insights, GA traffic from local sources, Map Pack appearance rates, review velocity + sentiment, citation health, and AI-citation accuracy.
Yes. The 30-minute scoping call + the five-axis Local SEO Score readout in one business day are free. No follow-on commitment required. Conducted by a senior Dcrayons Local SEO strategist.
Three reasons: (1) AI-citation engineering ships as a default layer on every Local SEO engagement, not as a paid add-on. (2) Senior strategist staffing from week one -- no junior account managers learning GBP on your budget. (3) Programs tied to local revenue metrics, not vanity Map Pack screenshots. The Dcrayons Score readout in the first call shows where the program would sit if engaged.
Get my Dcrayons Local SEO Score in one business day
Free five-axis Local SEO + AI-citation diagnostic and the 90-day plan to close the gap.