+38%
Revenue lift
Read More1.8% to 2.31%
Conversion rate
+Rs 225
AOV
11
Weeks
Challenge
BareNote had stalled at Rs 1.4 Cr per month for two consecutive quarters on Shopify Plus. Same product line, same traffic shape. The instinct in the room was a full redesign. We argued for six small CRO tests first.
Solution
Shipped six conversion tests over 11 weeks: sticky add-to-cart on mobile PDP, bundles between PDP image and reviews, cart upsell rail ABOVE the checkout button, visible free-ship threshold progress, Shop Pay express above the standard checkout, and a 7-day returns + free-pickup badge near the ATC button. We also pulled two tests that hurt the numbers (persistent discount bar, one-click buy that skipped the cart).
Results
Same traffic, same channel mix, same product line. Conversion rate moved from 1.8 percent to 2.31 percent (+0.51pp). AOV moved from Rs 2,050 to Rs 2,275 (+Rs 225). Monthly revenue moved from Rs 1.42 Cr to Rs 1.95 Cr -- a 38 percent lift without a single new acquisition rupee.