3.2x
ROAS
Read More47%
CAC reduction
Challenge
Acme Corp paid search CAC had risen 62% YoY while ROAS had collapsed below break-even. The account was choking on broad-match scrap and untracked Performance Max spend.
Solution
Restructured the account around buyer-intent themes, retired broad-match scrap, and layered first-party audience signals into Performance Max. Rebuilt conversion tracking server-side.
Results
ROAS recovered to 3.2x within 90 days, CAC dropped 47%, and qualified-lead volume rose 28%.